WordPress VIP is a platform for enterprises with sizeable web deployments. The platforms comes with a lot of bells and whistles and is a premium offering above and the beyond the free or low-cost versions of WordPress mere mortals (including yours truly) use.
WordPress VIP published an report “Content Matters 2023” this week (Feb 2023) that arrived at some interesting conclusions based on a survey of the VIP clients. Top 20% of the surveyed industries were:
- Technology
- Consumer electronics
Top 20% of the company sizes and type were: 0 to 200 employees in B2C type companies. Finally top 20% of the surveyed roles were: managers of content marketing and Director/ VP of content marketing.
Why 20%? Pareto principle. Remember for many outcomes, roughly 80% of consequences come from 20% of causes (the “vital few”). So these results apply to a vast majority of customer facing marketing in B2C companies with about 200 employees.
This also means as a reader you have to exercise caution. If you are not a part of these industries, companies or company sizes. Take this information with a pinch of salt.
On to the meat of the report. They conclude:
- More people and content all around. Think more jobs! The shift to better quality content is changing the total quantity of content produced.
- Teams and budgets are still growing, slowly. Connect content to a brand’s goals to grow more.
- If leadership does not understand the value of content. Resources dedicated to content cannot grow. Find data to support content.
- Help more people (across departments/ teams) understand content analytics. No visibility, no value.
- Personalization and Search Engine Optimization (SEO). If you are drowning in content or under pressure to keep generating more, ask yourself: does this customer segment have all that it needs to make a choice? Fill in the gaps.
Thank you for dropping by. Download the full report below.